GIN4B was initiator and key organizer of the symposium “Less and More – German Design Reconsidered”, held at the Goethe-Institut in San Francisco on August 26th 2011. The exclusive event brought together leading German and American creatives, design-orientated businesses as …
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How to design a walking stick for Dieter Rams? – This was probably not exactly the question Sebastian Reichel investigated when he designed his flexible walking aid for elderly people. Still, when the young industrial designer presented the concept of …
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It seemed truly magic what a couple of white haired men told in the center of a circus tent, set up on the campus of the University of Potsdam in the end of September. “There are group dynamics and a …
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To design and build an ultimate and well-crafted utility bike was the task of the Oregon Manifest Challenge 2011. Students of the University of Oregon understood that designing a bike requires not only a deep understanding of the history of …
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The design magazine form is back. Its last publisher Birkhäuser became insolvent in March 2012. As a result, the future of this worldwide renowned design magazine, published since 1957, was not predictable any more. Thanks to Peter Wesner, former member …
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Go China – this is one of last year’s biggest trends for German design agencies. Consequently, in 2011 companies like Atelier Markgraph, Triad and Designaffairs established their branches in the Middle Empire. On the other hand more and more …
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On February 14th, GIN4B invited to a networking reception at the German Consulate General in San Francisco. Peter Rothen, German Consul General, hosted this event for Members of the German Parliament who flew in from Berlin for a fact-finding …
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Germany was partner country at 2011‘s Business of Design Week (BODW), Asia’s premier event on design, innovation and branding. The annual conference attracts international business and design leaders and provides a platform for exchanging ideas and networking.
BODW 2011 started …
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Global design consultancy IDEO partnered with Balanced Body, the world’s largest manufacturer of Pilates equipment, to update the design of the Allegro reformer to appeal to a broader audience. GIN4B met with Jörg Student who joined IDEO in 2005 …
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