Incase Expands into Headphone Business

California-based company Incase, founded 1997 by German-born Joe Tan, is expanding into the headphone business. Incase designs accessories for Apple products and unveiled in September 2011 four sets of headphones: Sonic (over ear headphone), Reflex and Pivot (on ear headphones) and Capsule (in ear headphones), priced between $199.95 to $49.95. Incased used an holistic approach in the headphone development and fused minimal design, advanced audio engineering and biomechanics to achieve maximum sound performance.

German-born Markus Diebel (VP of Design) and Chris Robinette (VP of Product) discussing the company’s approach to design and development.